Home / Web design in Miami
01Miami-Dade
Built here, for businesses here
Kendall, Homestead, Cutler Bay, the Keys run. Service businesses whose customers are a few miles away and searching on a phone.
Miami-Dade is not one market. It is a stretched-out county where a business in Homestead and a business in Aventura are an hour apart and share almost no customers. That has consequences for a website that generic advice never accounts for.
Most of you sell a service area, not an address
Trades, clinics, contractors, mobile services, home-based makers — the customer comes to you rarely, if at all. That makes you a service-area business in Google's terms, and it is the single most common local setup here.
It matters because the default advice — publish your address, get listed everywhere with it — is wrong for you, and following it means putting a home address on the internet for no gain. A service-area profile lets you define the neighbourhoods you cover instead. The listing still appears in local results; you just do not have to tell everyone where you sleep.
The website has to match that shape. A page saying "serving Miami-Dade" is weaker than one that names the areas you actually drive to and says what you do when you get there.
A bilingual market is a structural decision
A large share of Miami-Dade households speak Spanish at home. For a lot of businesses here that is not a nice-to-have consideration — it is most of the customer base.
If that describes yours, the second language gets decided at the page-map stage, before design. It changes the navigation, the URL structure and how search engines index each version. What does not work is a translate widget dropped in at the end: machine output nobody proofreads, no separate URLs for search engines to index, and a language switch that resets you to the homepage.
The honest alternative, if a full second version is out of budget, is to translate the pages that convert — the service page and the contact page — properly, and leave the rest in one language. A smaller thing done well beats a whole site done by machine.
Storm season is a content problem
Roofers, tree services, restoration companies, generator installers: demand does not arrive evenly here. It arrives in a week, alongside every competitor buying the same ads.
What that means practically is that your site has to be changeable by you, quickly, without a support ticket. Putting up an emergency-availability banner, changing your hours, or adding a "storm damage" page should take ten minutes on a phone. A site you cannot edit is a site that will be out of date in the week it matters most.
It is also an argument for a static site. There is no database to fail and nothing to patch under load, which is worth something when traffic spikes and your attention is elsewhere.
Phones, and not new ones
Local searches happen on phones, often on cellular, often outdoors in bright sun. That is the condition to design for — not a desktop browser on office wifi.
So: real contrast rather than grey-on-grey, tap targets that work with one thumb, a phone number that dials when tapped, and a page weight that loads on a weak signal. None of that is exotic. It is just what happens when someone checks on an actual device.
Who we build for around here
Home services & trades
AC, roofing, plumbing, pool, landscaping. Booking-first pages for businesses that live on the phone.
Clinics & dental
New-patient intake that finishes online instead of on a clipboard in the waiting room.
Legal & accounting
Consultation requests with the qualifying questions built into the form.
Restaurants & food
Menu and ordering reachable in two taps, including for a one-person kitchen.
Real estate
Listings that load on a phone during a showing, not just at a desk.
Contractors & construction
Quote requests designed to be filled in from a truck, one-handed.
02Where we are
Local, and remote by default
The studio is in Miami, and the businesses we build for are the ones that actually fill Miami-Dade — one-person operations taking orders by phone, family businesses that have run on word of mouth for years, trades that work out of a van. Not startups, and not chains.
That said, the process is built to run in writing. The page map, the copy and the weekly reviews are all documents you read and approve on your own time, which works better than a meeting for most people. Being nearby means we can meet if it helps. It is not a requirement, and it is not a surcharge.
03Questions
Asked
locally
No. The studio is in Miami and most of the work is across Miami-Dade, but the process runs remotely and has done from the start. Being local means we can meet; it is not a requirement.
Yes, and it is decided at the page-map stage rather than bolted on. A second language changes navigation, URLs and how search engines index the site, so it is a structural decision, not a translate button dropped in at the end.
That is the common case here and it is well supported. Google's service-area business model lets you set the areas you cover instead of publishing an address, so a home-based trade can rank locally without putting a home address online.
For clients in Miami-Dade, yes, if it is useful. Most of the process works better in writing — the page map and the copy are documents you approve — but a first conversation in person is easy to arrange.