Services / Web design
01Web design
Design that starts with the message
Most sites are designed first and written into afterwards. That is backwards, and it is why so many of them say nothing.
Design is the last step, not the first. Before anything is drawn we agree what each page has to say and in what order — in writing, so you can argue with it while arguing is still cheap. Only then does the layout get built around it.
That order matters more than it sounds. A layout chosen before the message exists forces the words to fit the boxes. You end up with three columns because the template has three columns, and a paragraph padded out to fill the third one. Every small-business site with a row of identical service cards saying almost nothing was built that way.
One action per page
Every page gets exactly one thing you want a visitor to do — call, book, request a quote — and the design's job is to remove everything standing in front of it. Not to hide the rest of the site, but to make the next step obvious enough that nobody has to look for it.
In practice that means the same action appears at the top, in the middle and at the end, phrased for where the reader is in the page rather than repeated verbatim. It means secondary links do not get equal visual weight. And it means the page ends with the action rather than trailing off into a footer.
Built for the business, not from a library
No template is reused between clients. Ever. That is the one claim on this site made in absolute terms, and it is the easiest to check — look at two of our sites side by side.
Nothing is assembled in a page builder either. Page builders are fast to start and slow forever after: they ship four times the markup they need, they fight you the moment a layout diverges from what the plugin author imagined, and they leave you unable to change hosts without rebuilding. Hand-built markup takes longer on day one and stops costing you after that.
What you actually get
A page map you sign off
Every page, in order, with what it says — agreed before any design work starts.
Real content in real layouts
Reviewed page by page with your actual words in them, never lorem ipsum.
A type and colour system
Documented, so a page added in two years still looks like the same company.
Mobile designed, not squeezed
Checked on real phones. Most of your visitors will never see the desktop layout.
02Boundaries
What we don't do
Worth saying up front, because finding out three weeks in is expensive for both of us.
- No stock-photo filler. If there is no photograph worth using, the layout is built so it does not need one. A generic handshake image is worse than white space.
- No carousels on the homepage. People do not wait for slide two. Whatever is on it may as well not exist.
- No design without content. If the copy is not ready we stop and write it. Designing around placeholder text produces a layout that breaks the moment real words arrive.
- No unlimited revisions. One round per page, reviewed as we go. Unlimited revision rounds are how projects run for nine months and end worse than they started.
03Questions
Asked
about design
No. Every layout is built for the business it belongs to. No template is reused between clients, and nothing is assembled in a page builder.
One revision round per page, reviewed as we go rather than saved for the end. Small adjustments during the build are part of the quote, not a change order.
We write the page structure and a first draft of the copy, and you approve and adjust it. Photography is either yours, sourced for you, or worked around with layouts that do not depend on it.
Yes. Editing is a requirement of the build, not an add-on. You get a recorded walkthrough at handover showing how to change copy and images.